en route jewelry
en route jewelry content creation
En Route Jewelry is a jewelry company that makes unique, affordable accessories for young women. Their odd, experimental photos styling jewelry with food and other props catch their target audience's attention: young adult women who want to curate their aesthetic. I took a similar approach to my product photos of some of their jewelry by including them in unusual settings for jewelry, such as a croissant, a coin purse, or in champagne.
As a secondary element to the En Route jewelry content creation, I also created a design for the box En Route's jewlery comes in. For this box design, I was inspired by Chinese “blue and white” porcelain design. The box is meant to reflect the simple elegance of the jewelry itself and excite customers about what is inside.
en route jewelry box design
